The video is according to MarketingWeek part of UNICEF´s digital campaign "to raise awareness of the impact of climate change on children and aid projects in developing countries".
The charity has partnered with environmental non-profit group Do The Green Thing to create a 90 second illustrated video featuring a character called Climate Kid voiced by broadcaster Jon Snow.
The video illustrates how the boy would need to adapt to cope with the effects of climate change, such as drought and flooding, on his environment.
PS
There are fortunately still a number of organizations that have remained true to what they were supposed to work for. From now on my own small contributions go to them - not to UNICEF.
It is a shameful and sorry business, at best an illustration of how shoddy-science and slick marketing can win the hearts and minds of so many journalists and politicians. At worst, an illustration of the inhumane destructiveness of the green/environmental line. More examples can be found here: http://climatelessons.blogspot.com/
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