Apple announced that former EPA administrator Lisa Jackson will join the world’s number one company as its vice president for environmental initiatives. Jackson wrote in an email, “I’m incredibly impressed with Apple’s commitment to the environment and I’m thrilled to be joining the team.”
Greenpeace has campaigned to make sure Apple is the leader on several issues including toxic product manufacturing, and most recently, on powering its massive data centers with renewable energy rather than fossil fuels.
“Apple has made a bold move in hiring Lisa Jackson, a proven advocate with a track record of combating toxic waste and the dirty energy that causes global warming, two of Apple’s biggest challenges as it continues to grow,” says Greenpeace’s Senior IT Analyst Gary Cook. ”Jackson can make Apple the top environmental leader in the tech sector by helping the company use its influence to push electric utilities and governments to provide the clean energy that both Apple and America need right now.”
But Apple's greenwashing is likely to backfire:
Jackson–who has just been hired by Apple as an environmental advisor–may have shamelessly pursued unconstitutional power grabs and earned a congressional investigation for using an alias email address in her dog’s name while at EPA, but none of that would have been a surprise to those in Jackson’s previous jurisdiction: New Jersey.
Before coming back to the federal EPA, Jackson ran the New Jersey Department of Environmental Protection during the Corzine administration (before becoming Corzine’s chief of staff). Though Jackson seems to have steered clear of the corruption around her, the state’s environmental apparatus has played an important role in Jersey’s corrupt state Democratic machine, which went something like this: miles of red tape were backed up by the use of obscure and blatantly irrelevant laws to make building a structure–home or commercial–in many cases close to impossible. That enabled politicians and bureaucrats at various state agencies to go looking for bribes and kickbacks to cut through that tape or to change zoning laws to increase favored property values.
The regulations won bureaucrats high marks from environmental lobbies, but they didn’t actually make anybody safer because they were bypassed by greasing the wheels. --
The Wall Street Journal’s Joseph Rago sums up Jackson’s tenure this way in a reaction to the news of her new job at Apple: “At the EPA Ms. Jackson proved to be an especially abusive and willful regulator, even for the Obama administration, and her epic rule-making bender continues to drag on economic growth. But nothing about her career suggests any expertise in technology; prior to her EPA posting Ms. Jackson was a political functionary in New Jersey and New York.”
So why would Apple hire her? Rago suggests that Apple executives, who are being dragged in front of congressional committees for obeying tax laws and making money, might think bringing Jackson on board would insulate them from the political attacks. At the Washington Examiner, Tim Carney asks: “Will Jackson’s job be about chasing subsidies for the renewable investments Apple is already making?” Whatever the reason, if her past experience is any indication, even with the best of intentions it will be counterproductive and costly.