Danish owner of "the first carbon-neutral hotel group in the world" on a mission to save the world from catastrophic global warming

(image by Wikipedia)

When it comes to self-promotion, the Danes are second to none. The Forbes interview with Kirsten Brøchner, the owner of "the first carbon-neutral hotel group in the world" (consisting of two small family run hotels) is a case in point.

Ms. Brøchner is apparently on a  mission to revolutionize the entire international business community in order to save the world from catastrophic human caused global warming:  

For instance, I wanted to set up a climate school for companies with training courses for employees, teaching them how to choose the green option at work and at home. One example is when boiling water for tea—only boiling the water needed, so energy is not wasted on boiling extra.

Well, maybe it's not so surprising that even the "green" Danish government agencies have told Brøchner that her "climate school" is not their cup of tea:

Unfortunately, none of the many government agencies I asked for help were interested in supporting the idea.

Hilton Hypocrites Again Introduce a "Green" Project: Useless and Ugly Rooftop Wind Turbines

Hilton has already for years been a leader in "green" corporate hypocrisy. Perhaps you remember that Hilton Worldwide in 2011 chose to shut down "business center equipment" during Earth Hour.

Hilton is at it again:

A new rooftop attraction is turning heads at one South Florida hotel.
The Hilton Fort Lauderdale Beach Resort has installed six wind turbines to plug into the natural breeze blowing from the Atlantic Ocean and help power its facilities.
It's the first Hilton of more than 500 properties to have installed wind turbines, executives said. They also believe it's the first hotel in South Florida to get them.
The turbines are now undergoing inspections to be operational by mid-September, a hotel official said Tuesday during a tour.
The Fort Lauderdale resort invested more than $500,000 on the energy savings project, which is expected to help it reduce the amount of power it uses primarily in common areas such as the lobby.

"We are proud of this renewable energy initiative as well as other eco-friendly programs that implement sustainable practices that will help future generations," General Manager Andreas Ioannou said. --

The custom-design wind turbines, which Ioannou called "whimsical, beautiful structures," were originally slated for installation in September 2012, but this was delayed to ensure their supporting mechanism was strong, he said.


The good thing about Hilton's Fort Lauderdale and other similar "green" projects is that the senseless "whimsical, beautiful structures" (which destroy the land/cityscape and kill birds) serve as excellent warning signs for customers who at any price want to avoid using a Hilton hotel.

PS

This is Hilton's idea of a romantic paradise for greenies:

 ... the hotel plans to build a small restaurant and lounge, nestled on the roof between the solar panels and wind turbines, creating an ecological oasis 200 ft above the beach.

"The Hotel Carbon Measurement Initiative" - another fake environmentalist project

An organization calling itself the International Tourism Partnership (ITP), working together with the World Travel & Tourism Council and 23 hospitality companies, has introduced the latest humbug in the hotel business, "The Hotel Carbon Measurement Initiative". The director of ITP claims that corporate customers are "increasingly hungry for this information":

A new carbon initiative has been adopted by over 15,000 hotels around the world, according to BreakingTravelNews.com. The Hotel Carbon Measurement Initiative allows them to calculate and communicate the carbon footprint of guests' hotel stays and meetings in a way that is consistent and transparent.

The measurement was developed by the International Tourism Partnership, the World Travel & Tourism Council and 23 leading global hospitality companies to bring this new methodology to their properties and to communicate the new initiative to a wide range of stakeholders, which includes industry associations, certification bodies and corporate customers. ++

"The industry's willingness and ability to come together to make sense of the carbon issue, for the benefit of the customer, is a significant achievement and a great example of practical, effective collaboration on a critical environmental concern," Stephen Farrant, the director of ITP, said. "With such a high volume of hotels globally now measuring their carbon footprint in a consistent way, and with corporate customers increasingly hungry for this information, this is a great step forward on World Environment Day."

Fortunately there are more than 500,000 other hotels in the world, which have chosen not to participate in this fake environmentalist project. However, Mr. Farrant could actually be right about corporate customers being hungry for the information about which hotels have chosen to join his Carbon Measurement humbug - in order to avoid them them in the future.