Here is a hot tip for EU citizens: Why not celebrate the long awaited summer season with the classical Caribbean rum and coke drink! There is a special reason for choosing an original Caribbean rum: You already have contributed about €70 million to "making it export-ready" for you to consume! If you have any questions about why your money is used for this purpose, contact "Chef de file Delegation in Barbados":
Mailing Address: P.O. Box 654C BB11000 or Palm Beach Corporate Centre, Hastings, Christ Church, BB15156, Bridgetown, Barbados, West Indies
The EU´s Caribbean "Rum programme" is described in the official EU document "Jamaica - European Community, Country Strategy Paper and National Indicative Programme for the period 2008 - 2013". You can download the document here
Integrated Development Programme for the ACP Caribbiean Rum Sector (regional programme: Chef de file Delegation in Barbados)
The programme aims to enhance the competitiveness of the rum sector by making it export-ready in the segment of branded products. Its three main components are: (i) institutional capacity building of the West Indies Rum and Spirits Producers Association (WIRSPA); (ii) plant modernisation and meeting environmental needs; (iii) implementation of a distribution and marketing strategy.
The total project cost is estimated at about €146 Million, of which 70 million will be founded by EC from intra ACP Resources.
PS
Do not hesitate to contact the "Chef de file". The EU "embassy" in Bridgetown, led by His Excellency, Sr. Valeriano Diaz has about 50 diplomats and other employees, so I am convinced that one of them, in spite of the busy beach party season, will find time to answer your questions. If you so wish, you can also give your contribution to the EU rum programme by suggesting brand names for future EU-subsidised distilled Caribbean beverages. Wouldn´t it be nice e.g. to have a "Rompuy´s Reserve", a "Captain Barroso XO Extra Strong", a"Baroness Ashton´s Super Light" or perhaps a "Connie´s Climate Candy Cane Rum 2030" to be enjoyed on very special occasions (like when new euro bail-out packages haven been agreed)?
