WWF Canada wants Canadians to fly more in order to save the planet

"Canadians need to take a stand against climate change, and joining Team Earth Hour is a great place to start."

Josh Laughren, Climate and Energy Director, WWF

WWF Canada has sent out an interesting press release about how they want Canadians to "take a stand against climate change", "the greatest threat facing our planet":  By taking more (polluting) jet flights!:

The first 100,000 Canadians who pledge to switch off their lights for Earth Hour can also earn 5 AIR MILES(R)(i) reward miles(i).
-

With more than 10 million active AIR MILES accounts, the AIR MILES Reward Program has the ability to reach Canadians from coast-to-coast and inspire them to do their part for the planet every day.