With Nord Stream currently running with less than a quarter of capacity, Gazprom - the pipe laying company - is fighting back - by building even more pipelines!
Gazprom is also desperately trying to hold on to its oil linked gas pricing. It will of course end in failure. Norway's Statoil has recently signed a 10-year gas deal with Germany's Wintershall, based on spot prices, something Gazprom has been saying is impossible.
The tipping point is nigh for Russia's energy giant, as professor, energy markets expert Craig Pirrong points out in his excellent column:
So Gazprom can hold its breath insisting on oil linked pricing until it turns blue, but competitive pressure and the insistence of buyers and the increasingly evident absurdity of its denigration of gas index pricing will eventually force it to capitulate.