Where public opinion about climate change could once be characterised as a state of mild concern, it has now become an amiable – or even disinterested – shrug. The more sophisticated analyses of trends in public opinion point to a clear link between the priority with which politicians and the media have treated climate change (linked to the economic crisis), and the weight it is assigned by members of the public. The issue has moved from centre stage to somewhere barely visible in the wings. Is it any surprise people have stopped paying attention?
In his research Corner has apparently found out that "this is a difficult time to communicate about climate change". Particularly the "clear and consistent links between conservative views and elevated levels of uncertainty about climate change" are worrying the research associate, who thinks that conservative climate sceptics could be brainwashed using this kind of tactics:
“The troubling issue with wind development is that we're seeing a growing number of birds of conservation concern being killed by wind turbines,” says Albert Manville, a biologist with the US Fish and Wildlife Service in Arlington, Virginia.
Corner actually comes up with one excellent piece of advice, particularly addressed to the likes of WWF, Greenpeace and Al Gore:
"campaigners need to ditch the language of catastrophe and the images of polar bears"